Business OS
Run the business, then grow it.
Two products, one managed platform. Core is the operational foundation every customer gets. The Business OS is the growth engine on top — tiered as deep as you want it, run for you.
Core — the foundation
The system of record. Every customer gets it.
Core runs the day to day: the site, booking, payments, and the customer record. It is the foundation the growth engine is built on — and the data it owns is what makes the rest work.
Website
A fast, on-brand site that works as your storefront and books appointments.
Booking and calendar
Online booking your customers actually use, with deposits to cut no-shows.
Business management
One place to see the day — appointments, customers, and what is owed.
Customer record (CRM)
Every contact, visit, and consent kept in a database you own, not a rented tool.
Payments and deposits
Take deposits and payments through local rails, tracked against each booking.
Transactional WhatsApp
Confirmations, reminders, and review requests on the channel people read.
Business OS — the tiers
The growth engine, in three depths.
The tiers differ by how much we run for you, not by features we lock away. Most customers land on Core, then climb the tiers as growth compounds.
Automated, light touch
Starter
The presence and review basics, running quietly in the background.
- Google Business Profile presence
- Automated review requests
- Transactional WhatsApp
- Basic analytics
Active campaigns
Growth
Everything in Starter, plus a WhatsApp engine working to fill the calendar.
- Everything in Starter
- WhatsApp marketing campaigns
- Automation and customer journeys
- Loyalty and retention
- Click-to-WhatsApp ads
- Customer segments
Done for you
Managed
Everything in Growth, run end to end by a dedicated operator.
- Everything in Growth
- Full ad management
- Content and SEO
- A dedicated growth operator
- Advanced analytics and attribution
How it works
Land on the Core, grow up the tiers.
Booking and customer data flow from the Core into the growth engine: reminders lead to reviews, reviews to retention, retention to re-acquisition. A better Core makes the Business OS work harder — and you only climb the tiers when the growth is worth it.
The difference
A WhatsApp engine we run for you.
WhatsApp is how Egypt and the Gulf actually buy. We build the growth engine around it and run it for you — most local agencies just resell a chatbot and hand your data back to a platform you do not control.
Where your customers read
On WhatsApp, messages get read far more than email — measured read rates run about 60 to 68 percent, versus around 21 percent for email.
Acquisition that grows with you
As you add ad budget, click-to-WhatsApp ads open a 72-hour window to talk to every new lead one to one. It rolls out as you grow — not a switch we flip on day one.
Closed-loop attribution
Server-side attribution ties each booking back to its source, so you see a real cost per customer in your dashboard — not guesswork.
Managed, and your data stays yours
We run the inbox, the campaigns, and the reminders. The customer list and the attribution history stay in a database you own.
Ready when you are
See if the platform fits your business.
Book a 15-minute call. We will walk through Core, the right tier, and what a pilot looks like.